Search Engine Optimization
Your site is only valuable to your members if they can find the information they need. While some members will use the site navigation, others will prefer to use a search engine. The search engine optimization that we provide will optimize your site on a page-by-page basis. This optimization will allow search engines to more readily find your content and bring your pages up sooner in the searches performed.
User-Friendly Web site
It’s important to have a website that is user-friendly and easy to navigate. Credit union members are looking for quick and easy access to information, so it’s essential that your website is organized in a clear and logical way. This includes having a well-designed menu, prominent calls to action, and clear headings and subheadings that make it easy for users to find what they’re looking for.
Another key element of SEO for credit unions is to have high-quality content on your website. This can include blog posts, articles, infographics, and other types of content that provide value to your visitors. By creating engaging and informative content, you can not only improve your website’s search engine ranking, but also build trust and credibility with your audience.
Importance of an Online Presence
We understand the importance of having a strong online presence in today’s digital age. This is especially true for credit unions, which rely on their websites to attract new members and provide essential services to existing members. That’s why we specialize in creating custom websites for credit unions that are not only visually appealing, but also optimized for search engines.
Attract More Local Business
It’s important to focus on local SEO for credit unions. This means optimizing your website for search terms related to your location, such as the name of your city or state. This can help attract members who are searching for credit unions in your area, and also help your website show up in local search results.
Overall, by following these SEO best practices, you can help your credit union’s website rank higher in search results and reach a wider audience. We have the skills and expertise to help you create a website that meets all of these criteria and more.
Request a proposal about our credit union web design services.
Why Do Credit Unions Need SEO?
By following best practices for SEO and staying compliant with NCUA guidelines, credit unions can effectively optimize their websites and attract more qualified traffic.
Keep closed
What is SEO?
SEO stands for “Search Engine Optimization.” It is the practice of optimizing a website in order to improve its ranking in search engine results pages (SERPs). The goal of SEO is to attract more organic (non-paid) traffic to a site by improving its visibility in search engine results.
Why credit union websites need SEO
Credit union websites, like any other business websites, can benefit from SEO in order to attract more traffic and generate leads. However, credit unions have some unique considerations when it comes to SEO. For example, credit unions are required to follow certain guidelines set forth by the National Credit Union Administration (NCUA) in order to maintain their compliance. This includes guidelines for advertising and marketing, which can affect the way a credit union approaches SEO.
NCUA guidelines for advertising and marketing
The NCUA has guidelines in place for credit unions to follow when it comes to advertising and marketing. These guidelines are designed to protect consumers and ensure that credit unions are providing accurate and fair information to their members and potential members. Some of the key guidelines that credit unions need to be aware of when it comes to SEO include:
Accuracy: Credit unions must ensure that all information on their website, including information about products and services, is accurate and up-to-date.
Fairness: Credit unions must not use deceptive or misleading tactics in their marketing and advertising efforts. This includes avoiding the use of “bait and switch” tactics or making false or unsubstantiated claims.
Disclosures: Credit unions must include any necessary disclosures in their marketing and advertising materials, including the terms and conditions of their products and services.
How to do SEO for an NCUA-compliant website
While credit unions need to be mindful of the NCUA guidelines when it comes to SEO, it is still possible to effectively optimize their websites for search engines. Some strategies credit unions can use to do SEO for an NCUA-compliant website include:
Keyword research: Credit unions should do keyword research to identify the terms and phrases that their target audience is using to search for financial products and services. They should then use these keywords in their website’s content and metadata in a natural and non-deceptive way.
On-page optimization: Credit unions can optimize individual web pages on their website by using descriptive and relevant titles and meta descriptions, including target keywords in the page’s URL, and using headings and subheadings to break up the content.
Off-page optimization: Credit unions can build high-quality backlinks to their website from other reputable sources in order to improve their search engine rankings. This can be done through guest blogging, participating in online communities and forums, or creating valuable resources and linking to them from other websites.
Measuring and tracking your SEO efforts
It is important for credit unions to track the results of their SEO efforts in order to see what is working and what is not. There are several tools available for tracking and measuring the success of SEO efforts, including Google Analytics and the Google Search Console. Credit unions should use these tools to monitor their website’s traffic and rankings and make any necessary adjustments to their SEO strategy.
Common SEO mistakes to avoid
There are several common mistakes that credit unions should avoid when it comes to SEO. Some of these mistakes include:
Keyword stuffing: Credit unions should avoid the temptation to cram as many keywords as possible into their website’s content in an attempt to improve its ranking. This can actually have the opposite effect and hurt the website’s ranking.
Cloaking: Credit unions should not try to deceive search engines by showing one version of their website to users and another version to search engines.
Buying backlinks: Credit unions should not try to buy backlinks in an attempt to improve their search engine rankings. This can result in a penalty from search engines and harm the credit union’s reputation.